Something is taking shape.
ZERO builds practical systems that help small businesses keep everyday work organised and moving.
Currently under construction. Mentally too.
We could tell you everything. Where's the fun in that?
About ZERO
Why start at zero?
ZERO is a place for people who take risks, run experiments and keep building, even when the first version is mildly embarrassing.
Because naming a company after the amount of certainty we had felt honest. No borrowed certainty required.
The short version
We start without pretending.
No boundaries on the thinking. No guarantees on the outcome.
One requirement: it should eventually help real people.
Curiosity before certainty.
Manifesto
Four things we refuse to overcomplicate.
Workarounds leave clues.
Repeated effort usually points to something worth fixing.
AI is a tool. Curiosity wins.
Tools get faster. Asking the right question remains unfairly useful.
Ship first. Perfect later.
Reality gives better feedback than another week inside the notes app.
Everyone starts somewhere.
We chose zero. Then we started before readiness could object.
No lengthy meetings were harmed.
What we are doing now
Less announcing.
More finding out.
Listening
Writing down the exact words people use when work gets messy.
Questioning
Especially our favourite assumptions.
Testing
Small enough to be wrong quickly.
Building, the rest is redacted
Details pending. Curiosity encouraged.
Peek at what's in the makingCurrent mood
We know more than yesterday.Still not enough to pretend.
Next update: when it is worth saying
Last updated: while changing our minds.
Keep watching
Follow the mess before it looks obvious.
An official unofficial invitation
Come back before we have it all figured out.
The beginning is the interesting bit.